Use Social Media to Engage with Customers
Dave Atkins Media! can help you better connect with your customers and develop new sales leads. No consultant can legitimately promise to create a viral marketing storm, but we can make sure you are ready when opportunity strikes. We will work with you to determine what participation in social media is appropriate for your company, and remove the implementation obstacles that may be holding you back.
Purpose
Are you looking for product ideas and improvements? Do your customers want more direct support? Do you know? Many companies have started blogs without a purpose and let's face it...who wants to read the CEOs random musings? Let's talk first about your purpose and needs.
Focus
If the goal is to humanize the company, a CEO blog might be just what's needed. But if the purpose is to build brand awareness or launch a product, we need to ask what types of communication will do that--and not waste time trying to be a support system or opinion platform.
Measurability
Are more products selling because of this strategy? Do more people visit the website and click through to purchase the product from our efforts? As we plan a strategy, we will connect the dots to ensure we are not "flying blind."